MadridJoya celebrated its 75th edition at IFEMA MADRID, an event that for decades has brought together under one roof jewellers, watchmakers, distributors and industry professionals. Three quarters of a century of craft that make this show one of the benchmark meeting points for jewellery and watchmaking in Spain.
Fernando Ferreras, the brand’s founder, attended this edition representing Ferreras. And he did so as a watch brand speaks best: with the watch on his wrist. The Almirante — 316L steel, gold bezel and an open heart that reveals the beat of its Swiss automatic calibre — accompanied every conversation of the day.
For a young brand, being where the craft gathers is a form of respect. Walking MadridJoya was the occasion to share Ferreras’s vision first-hand with professionals who understand the value of detail, the patience of assembly and the weight of a well-made piece.
Swiss Heart, Spanish Soul. The phrase on the Almirante’s dial sums up what Ferreras brought to Madrid: a Swiss mechanical heart and a Spanish soul. One hundred numbered pieces, conceived for those who seek in a watch something more than the time.
